TonyBet Signs Deal with BetMakers to Integrate Embedded Racebook Solution

BetMakers, a leading provider of B2B betting services, has signed an agreement with TonyBet to include its Embedded Racebook Solution into the online sports betting platform. This solution will allow TonyBet punters to access a range of horse racing odds, including fixed and pari-mutuel markets.

The turn-key solution will speed up the deployment of a horse racing vertical on TonyBet. It will also provide professional trading and risk management services besides creating a smoother betting experience. The ultimate goal of this agreement is to give clients on the regulated sports betting site a more enriching horse racing betting experience.

Commenting on the agreement, Alex Haig, the Product Director and Country Manager for EN Markets at TonyBet, said the company is always committed to providing its customers with high-quality betting and gaming services.

He added:

“Incorporating BetMakers’ Embedded Racebook Solution is a step in enhancing our platform in a really convenient and quick-to-market way while maintaining a high level of quality and a rewarding customer journey. We are very excited to work with BetMakers on developing a truly global racing product.”

Through the Embedded Racebook Solution, bettors on the Estonia-based betting site will seamlessly interact with horse racing content, including live streaming.

On their part, Joey Carroll, the Director of Business Development and Partnerships at BetMakers, said the company is thrilled to partner with TonyBet.

He added: 

“Sitting seamlessly within TonyBet’s sportsbook and iGaming platform, the Embedded Racebook Solution will contribute positively to their patrons’ wagering experience, offering a full calendar of nearly always-on racing excitement from around the world.”

Carroll emphasized that horse racing is a critical vertical for any sportsbook as it provides an engaging betting experience.

“We are glad to not only provide this vertical to TonyBet players but also to support the continued growth and sustainability of horseracing through our partnership,” Carrol continued.

This is not the only deal TonyBet has inked lately as it continues expanding its global appeal. In June 2023, TonyBet and Booming Games signed an agreement to take the developer’s content to Spain. Before that, in April, TonyBet became the official betting partner for the Canadian Premier League in Canada.