November 7, 2023
X Corp, a social-media platform formerly known as Twitter, is making efforts to attract advertisers by offering safe zones within their platform. The company's chief executive, Linda Yaccarino, recently gathered advertisers at their New York office to present their strategy.
Yaccarino and her team have been pitching advertisers on TV-style content, such as NFL game highlights. This type of content provides a safe space for advertisers to showcase their products and services without the risks associated with hate speech and misinformation.
To further entice advertisers, Yaccarino invited a National Football League executive as a headline speaker during the gathering. This move aimed to demonstrate the potential of X Corp's platform for advertising opportunities.
X Corp's strategy to attract advertisers involves offering safe zones within their platform and showcasing TV-style content. By providing a secure environment for advertisers, the company aims to address concerns related to hate speech and misinformation. The presence of a National Football League executive during the gathering highlights the potential of X Corp's platform for advertising opportunities.
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