Super Group Exits Betway Portugal Sports Betting Market
Recommended casinos
Key Takeaways:
- Super Group has withdrawn from Portugal by requesting revocation of its Betway licenses for online sports betting and gaming.
- The move aims to rebalance international costs amid operational reviews.
- Portugal's regulated market maintains 18 licensed operators as of early January 2026.
Super Group, the parent company of Betway, has officially exited the Portuguese sports market after the Serviço de Regulação e Inspeção de Jogos (SRIJ) approved the revocation of licenses held by its subsidiary GM Gaming Ltd. The licenses, covering both online sports betting and online gaming, were surrendered upon request, marking a strategic withdrawal from the jurisdiction.
Announced on January 13, 2026, the decision aligns with Super Group's broader efforts to optimize its international footprint and reduce costs in select markets. Betway had operated in Portugal through GM Gaming, a Malta-based entity, but the operator chose to wind down activities there without citing specific performance issues in public statements. The regulator confirmed the revocation, ensuring a smooth cessation of operations.
This exit comes as Portugal's online betting sector remains stable, with the SRIJ reporting 18 licensed operators holding a combined 32 licenses as of January 9, 2026. The market continues to attract international players, though competitive pressures and regulatory compliance demands have prompted some operators to reassess their presence in smaller European jurisdictions.
The withdrawal does not affect Betway's operations in other key markets, including Argentina, Canada, Germany, and Poland, where the brand maintains active sportsbooks. Super Group's focus on cost efficiency reflects wider industry trends, where operators prioritize high-growth regions amid rising operational expenses and maturing regulations.
Industry observers note that such market exits are increasingly common as providers update their sports betting portfolios to concentrate resources on larger opportunities. Portugal's regulated framework, while stable, represents a relatively modest market compared to others in Europe, potentially influencing similar strategic decisions elsewhere.
