Soft2Bet Joins Forces with the International Betting Integrity Association to Bolster Sports Betting Integrity in Ontario

In a significant move for the sports betting industry, Soft2Bet, a prominent casino and sportsbook platform provider, has officially become a member of the International Betting Integrity Association (IBIA). This strategic partnership kicks off with Soft2Bet's recent licensing in Ontario, Canada, marking a pivotal step in the company's commitment to uphold the integrity of sports betting on a global scale. Here's what you need to know about this game-changing collaboration:

• Global Integrity Efforts Amplified: Soft2Bet's membership in IBIA not only enhances its own betting integrity protocols but also fortifies IBIA’s leading position in sports betting integrity monitoring worldwide.
• Ontario as the Launchpad: Following Soft2Bet's licensing by the Alcohol and Gaming Commission of Ontario (AGCO), its Ontario-focused brand, Tooniebet.com, is set to integrate into IBIA's top-tier sports betting integrity monitoring platform, with plans for a global rollout.
• A Commitment to Clean Sports Betting: Both Soft2Bet and IBIA emphasize the importance of maintaining high integrity standards within the sportsbook market, aiming to protect the regulated sports betting landscape from potential match-fixing threats.
• Monitoring and Protection at Its Finest: IBIA’s global monitoring network, lauded for its effectiveness in anti-corruption efforts, plays a crucial role in tracking betting activities and safeguarding the integrity of sports betting markets.

David Yatom Hay, General Counsel at Soft2Bet, expressed enthusiasm about joining forces with IBIA, emphasizing the significance of Ontario as a world-class iGaming jurisdiction and the first market to implement IBIA membership. This move underscores Soft2Bet's dedication to contributing to IBIA's ongoing efforts to tackle key integrity issues in sports betting.

Khalid Ali, CEO of IBIA, welcomed Soft2Bet, highlighting the mutual benefits of this collaboration in strengthening the integrity of sportsbook offerings. With Soft2Bet's integration into IBIA’s integrity monitoring system, both entities look forward to a close partnership aimed at maintaining the highest standards of sports betting integrity.

IBIA, renowned for its non-profit, conflict-free stance in the sports betting industry, has been instrumental in protecting regulated markets from match-fixing through its global monitoring network. It represents a significant portion of the global commercial regulated land-based and online sports betting sector, demonstrating its pivotal role in the industry.

The partnership between Soft2Bet and IBIA, especially in a leading regulated gambling jurisdiction like Ontario, is a testament to their shared commitment to uphold and advance the integrity of sports betting. As this collaboration takes root, the sports betting industry can anticipate enhanced monitoring and protection efforts, contributing to a cleaner and more trustworthy betting environment.