June 26, 2023

Inspired Entertainment and bet365 Sign a Long-Term Contract Extension

Ethan Moore
Written byEthan MooreWriter
Researched byMatteo BianchiResearcher

Inspired, a leading mobile gambling and betting technology supplier, has announced an extension to its current agreement with bet365. The popular B2B provider termed the agreement "long term", allowing the company to provide its Virtual Sports content to the sports betting site and a reliable partner over the years.

Inspired Entertainment and bet365 Sign a Long-Term Contract Extension

Following this agreement, Inspired will continue supplying its top-quality game collection to the popular sports betting operator with millions of customers. This includes its licensed games to give bet365 an edge in the Virtual Sports offering.

The agreement dates back to January 2020, when two companies signed a Virtual Sports deal in New Jersey, United States. This agreement meant that bet365 was the first betting operator in the state to launch Inspired's Virtual Sports content.

Commenting on the contract extension, Inspired's President and Chief Executive Officer, Brooks Pierce, remarked:

"We are extremely pleased to continue our long-term partnership with bet365, the world B2C leader in Virtual Sports, offering more than 30 channels of Inspired content around the world. They were the first operator to offer our Multi-Stream Matchday and Basketball products. We're thrilled for them to be one of the first operators to take our latest licensed products to grow their popular Inspired Virtual Sports portfolio.”

bet365 will now access Inpsired's comprehensive and varied content portfolio, including well-liked sports in each market. The company's Virtual Sports collection has enjoyed significant popularity in the United States over the last five years. Inspired’s innovative Virtual Sports collection includes:

  • Basketball
  • Football
  • Women's soccer game (first of its kind)
  • Soon-to-be-launched baseball

Besides the US, the multi-award-winning Virtual Sports from Inspired are well-liked globally and are available in 40,000+ retail channels and 100+ regulated sports betting sites in 35+ different countries.

Before the bet365 agreement, the company announced a long-term contract extension with Flutter-owned Paddy Power in the United Kingdom. As expected, the contract will see Inspired continue supplying its Virtual Sports content to the UK-based sportsbook with 600+ sports betting shops.

About the author
Ethan Moore
Ethan Moore

Ethan "BetMaster" Moore, born amidst the pulsating energy of London, combines a sharp analytical mind with the excitement of sports. As the chief writer for BettingRanker, he offers a unique blend of stats, strategies, and stories, making the world of sports betting both accessible and thrilling.

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