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April 16, 2024

GiG and Grand Casino Basel Forge New Paths in the Swiss Online Market

Ethan Moore
Written byEthan MooreWriter
Researched byMatteo BianchiResearcher

Today marks a significant chapter in the ongoing evolution of digital gaming, as Gaming Innovation Group (GiG) proudly announces its partnership with Grand Casino Basel, a titan in Switzerland's land-based casino scene and the only grand casino venturing into the online domain. This collaboration is not just a testament to GiG's expansionary vision but also a strategic move to tap into the burgeoning Swiss online market.

GiG and Grand Casino Basel Forge New Paths in the Swiss Online Market
  • Key Takeaway One: GiG's foray into the Swiss market, partnering with Grand Casino Basel to enhance its online operation, Golden Grand Casino.
  • Key Takeaway Two: Introduction of GiG's cutting-edge X-Suite technology, promising to revolutionize iGaming with its advanced features.
  • Key Takeaway Three: The unique regulatory landscape of Switzerland presents lucrative growth opportunities, with the online market expected to soar.
  • Key Takeaway Four: GiG's proven expertise in digitalizing land-based casinos sets the stage for a promising venture in Switzerland.

GiG's journey into the Swiss regulatory environment is groundbreaking, with Grand Casino Basel's Golden Grand Casino set to migrate to GiG's state-of-the-art platform. This move is powered by GiG's recently unveiled X-Suite technology, a suite that's all about revolutionizing iGaming through its CoreX platform, LogicX - an advanced machine learning toolkit, and DataX, a decision-making enhancer. These innovations are designed to deliver on agility, scalability, and, most importantly, driving revenue growth in complex, regulated markets.

Switzerland's online casino license necessitates an existing land-based casino license, a requirement that has limited the field to just 10 licensed operators. This exclusivity, paired with a market poised to grow by approximately 30% YoY and reach over €440m GGR by the end of 2024 (as forecasted by H2 Gambling Data), underscores the strategic significance of GiG's partnership with Grand Casino Basel.

GiG's track record of digitalizing land-based casinos across Europe, Latin America, and North America positions the company as a formidable force in the online gaming industry. This latest partnership not only underscores GiG's commitment to pioneering in regulated markets but also highlights its capability to drive digital transformation and growth for established casino operators.

Andrew Cochrane, Chief Business Officer of GiG, expressed enthusiasm about the partnership, stating, "We’re delighted to formally announce our partnership with Grand Casino Basel to migrate their online casino to our powerful platform technology, CoreX. The combination of their established and popular brand, with our proven expertise at delivering highly successful digital operations, provides a great opportunity to drive value and growth in the attractive Swiss online market."

This partnership between GiG and Grand Casino Basel is not just a business transaction; it's a strategic alliance that promises to redefine the contours of the Swiss online gaming landscape. It's a story of innovation, growth, and the relentless pursuit of excellence in the digital arena.

About the author
Ethan Moore
Ethan Moore
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Ethan "BetMaster" Moore, born amidst the pulsating energy of London, combines a sharp analytical mind with the excitement of sports. As the chief writer for BettingRanker, he offers a unique blend of stats, strategies, and stories, making the world of sports betting both accessible and thrilling.

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