Betway, a popular sports betting app, has secured a deal to become the official partner of MLC (Major League Cricket) ahead of the inaugural season in 2023. The T20 series "Major League Cricket Powered by Betway" will take place from July 13 to July 31.
This brand new cricket league will be launched in front of a sold-out crowd at Grand Prairie in Texas, United States. The stadium with 7,200 seats was initially a baseball field and a home turf for Texas AirHogs. But after much transformation, it's now the perfect place to play the first match of the Major League Cricket season.
Meanwhile, the six teams that will compete in this year's series include:
The teams will go through 18 matches to determine who will compete in the MLC Championship Final. Those are enough matches for any sports betting fan to succeed. This league aims to create a cricket culture in the United States and North Texas.
Commenting on the partnership, Anthony Werkman, CEO of Betway, said the regulated sports betting app is proud to power the inaugural MLC. He praised the league as the "newest innovative cricket competition" worldwide.
“Cricket is a globally renowned sport both we and our customers love, so we're thrilled to be part of another new competition, which will aid the growth of the sport in the US and beyond.”
On their part, Sameer Mehta, Co-Founder of Major League Cricket, said:
“Major League Cricket is bringing the world's best cricketers to America, so it is fitting that the historic inaugural season will be 'Powered by Betway,' who have become a renowned brand supporting global sports properties.”
Mehta added that Major League Cricket is thrilled by the commitment shown by Betway to growing cricket in the United States. He said everyone cannot wait for the memorable season to start.