Bet365 Posts £4bn Revenue Amid Global Expansion
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Key Takeaways:
- Bet365 achieved £4bn in revenue for the 2024/25 financial year, up 9% year-on-year, driven by strong gaming growth.
- Profits declined due to investments in new market entries and operational reorganization.
- The operator maintains a broad international license portfolio across Europe and Latin America.
Bet365 has reported robust financial performance for its 2024/25 financial year ending March 2025, with revenue reaching £4bn – a 9% increase from £3.7bn the previous year. The growth was fueled by a 5% rise in sports betting revenue and a significant 25% uplift in gaming, reflecting continued diversification beyond traditional sportsbook offerings.
The Stoke-based operator attributed the revenue gains to sustained player engagement across its platforms and strategic enhancements for all types of sports betting, including the integration of a unified casino vertical. Bet365 also expanded its content partnerships, onboarding multiple new casino suppliers to strengthen its iGaming proposition in regulated markets.
However, profitability was impacted by substantial investments. Costs associated with entering new jurisdictions and reorganizing operations in others led to a notable decline in profits. The company entered several markets during the period, including Brazil, Peru, Serbia, Pennsylvania, Tennessee and Illinois, adding to its existing licenses in jurisdictions such as Argentina, Australia, Italy, Malta, the Netherlands, Ontario, Spain and Sweden.
Bet365 stated that its core strategy remains unchanged for the 2025/26 year, emphasizing long-term growth through product innovation and regulated market presence. The operator highlighted improvements to its platform, ensuring seamless access to sports betting across devices.
This performance underscores Bet365's position as one of the largest private operators in the global betting industry, navigating expansion challenges while prioritizing compliance and player experience in non-US and non-UK markets.
