Established in 1963, Betsson is one of the biggest names in the online gambling industry. Its existence at the heart of entertainment for over five decades is a testament that this bookmaker has consistently delivered at the highest level.
Initially a casino that majored mostly in slots games, Betsson only ventured into sports betting online in 2005. And currently, sports betting has overtaken the casino department, becoming Betsson's main specialty. Here, online sports bettors are served with thousands of betting markets and generous playing incentives.
In recent times, Betsson has made its intentions known as far as growing into a global online betting site. If recent partnerships in the sporting industry are anything to go by, Betsson has its sights set on cementing its position among the world's best sports betting platforms.
In 2022 alone, this bookie has been striking massive deals with key players in the sports betting industry. Here are a few of Betsson's recent dealings.
Colo Colo, Chile's top-tier team, recently penned a deal with Betsson as its official sponsor. This move saw Betsson advance its expansion into the South American sports betting market, which is in line with their brand strategy of partnering with local and international sporting bodies.
A year ago, in 2021, Betsson was quite busy in Latin America, where the bookie became the official sponsor of Peru's Liga 1 and Chile's Campeonato de Ascenso. With their support for South American soccer extended to Colo Colo, Betsson's position at the international level is poised to rise.
Starting 8th to 30th June, the Women's CONMEBOL Copa America hosted in Columbia will have Betsson as its official partner. This further underscores Betsson's intent to solidify its base in South America, which is inspired by the company's offerings in the region.
This move comes after sponsoring men’s CONMEBOL Copa América 2021. Being the exclusive partner of the Women's CONMEBOL Copa America 2022, Betsson has shown its intent to guarantee a safe and entertaining betting experience for its clients, especially those from South America.
Following a successful season,2021-2022, where AC Millan was crowned Serie A champions, Betsson has penned an agreement with the Italian Soccer giants that will see the club become their official partner for Latin America. This new partnership consolidates its presence in Latin America, where the club enjoys a massive following.
As part of the deal, Betsson will now enjoy the exclusivity of AC Millan's IP use within the region, along with some branding on AC Millan's website and Stadium. This good thing about this deal is that it not only serves the interests of the major players, in this case, Betsson and Ac Millan, but it will also make the fans from the region feel closer to the team.
This year's EKO Acropolis rally will be held from 8th to 11th September at the Olympic Stadium in Greece. Thousands of spectators will witness this event. During a flagship event, Organized by the deputy minister of sports, it was officially announced that Betsson would sponsor the EKO rally for the second year.
This move aimed to increase Betsson's popularity in Greece. However, it is also worth noting that Betsson also took it as an opportunity to give back to the country, considering that the bookmaker is also licensed in Greece.
GoldenRace has signed a deal with Betsson. This deal will see Betsson acquire exclusive rights to providing GoldenRace games. As such, Greek players can now enjoy GoldenRace virtual sports. This partnership comes at a timely moment when sports bettors in the country are looking for new ways to wager on profitable sports.
In their commitment to offering online sports bettors fresh content, this partnership is poised to inject a breath of fresh air into Betsson's vast offerings. As a result, both Betsson and GoldenRace, stand to make massive strides in the Greek online sports betting market, where the companies have been operating with great success.
Most sports bettors today find online bookmakesr with tons of experience safer than new startups. As such, with Betsson having been in the gambling industry for more than half a century, this bookmaker is undoubtedly a go-to option for any bettor.
Most punters today want to join an online sports betting site that is licensed and regulated. And Betsson is a well-regulated bookie, with licenses from the Malta Gaming Authority and the UK Gaming Commission, among other credible jurisdictions. This means that players are assured of fair gambling and top-notch
Overall, Betsson is one of the few well-run online bookmakers that has proven extremely popular. With a vast collection of games and betting markets, competitive odds, and professional customer service, it is no surprise that it offers players an enjoyable experience.