10bet, a leading online sports betting brand, and the Lamontville Golden Arrows of South Africa, have announced a new sponsorship deal. In this agreement, the football club's home and away jerseys will have a 10bet logo for the next three years. The agreement covers the team's main and reserve squads.
Commenting on the partnership, the club's spokesperson said the Lamontville Golden Arrows is thrilled to welcome 10bet as its new shirt sponsor for the 2023/2024 campaign. The spokesperson added that the club is honored to partner with a sponsor like 10bet who shares its values, vision, and objectives:
"This partnership will also give us an opportunity to engage with our football fans across the country. We are grateful to 10bet for entrusting our brand to carry their message and connect with our supporters throughout the country."
The group also praised the agreement as a perfect fit for expanding the brand locally. They termed it as the end result of "pride, passion, and the love of the beautiful game."
Regarding its most recent agreement, 10bet stated that it has "great ambitions" to increase its footprint and solidify its sponsorship portfolio in South Africa.
Through the Chief Revenue Officer at 10bet SA, Michelle Henriques Colborne, the regulated sports betting site said Golden Arrows has a strong presence, support, and rich history in the country, making it the perfect partner for its expansion plans in SA.
The official added:
"The club aligns closely with our business goals, passions and values, and with this partnership, we hope to foster a stronger connection and visibility with their fans, and to share and support their passion with one of South Africa's esteemed teams."
Notably, 10bet has been making massive strides in South Africa lately. At the start of July, the betting brand signed a deal with Bafana Bafana, the country's men's national football team. The deal between the two entities will run for the next four years.