TOTO and Bingoal Secure Dutch Betting Licence Extensions

Key Takeaways:

Holland Casino, TOTO, and Bingoal secured five-year Dutch betting licence extensions.
The original betting licences granted in 2021 will expire in October 2026.
Dutch operators face a 37.8% tax rate and strict sports betting advertising bans.

Holland Casino, Bingoal, and Nederlandse Loterij-owned TOTO Online have secured five-year licence extensions from the Dutch regulator, Kansspelautoriteit (KSA). These renewals will take effect on October 1, 2026, marking the five-year anniversary of the market's re-regulation under the Remote Gambling Act in 2021. Bingoal stated it was "proud to once again be among the first to successfully complete the renewal process."

Leading Sportsbooks Face October Deadlines

While TOTO currently leads the Dutch market in share according to data from Blask, several other major sports betting operators are approaching their own October renewal deadlines. Entain-owned BetCity, which holds the third-largest market share, faces an October 1 expiration. BetCity has previously faced KSA scrutiny over marketing breaches, including the use of role models during the World Cup, a peak time for World Cup betting markets.

Other prominent sportsbooks with licences expiring in October include bet365, Kansino, and Fair Play. Operators who entered the market later have more time to prepare for the KSA's review process, such as Unibet, a brand offering popular Unibet Premier League odds, which holds a licence valid until June 8, 2027. ComeOn, which manages evoke’s 888 brand using its Dutch licence, is not due for renewal until September 6, 2027.

Taxation and Advertising Challenges

The Dutch market initially began with just 10 licence holders in 2021 and has since grown to host more than 30 brands. However, operators applying for extensions must navigate an increasingly restrictive regulatory environment. The government implemented a ban on untargeted advertising in July 2023, followed by a complete ban on sports sponsorships by betting firms on July 1, 2025, affecting how operators promote Rugby World Cup betting odds.

In 2026, the government advanced plans for an outright ban on all betting and gambling advertising. Alongside marketing restrictions, sportsbooks face a rising financial burden after the betting tax rate increased from 34.2% in 2025 to 37.8% on January 1, 2026. These conditions previously prompted LiveScore Group to exit the Netherlands in 2024.

The licensed industry has argued these restrictions put them at a major disadvantage against unregulated competitors, especially when trying to capture interest in T20 World Cup betting markets. According to the Dutch online gambling trade body VNLOK, the black market accounted for approximately 25% of Dutch gambling activity in 2025. Furthermore, the KSA noted that the legal market’s share of gross gaming revenue fell to about 49% early last year.