Setanta Bet Integrates GR8_TECH Sportsbook Solution in Georgia
Ethan Moore 
Key Takeaways:
- Setanta Bet has integrated the Great_Sportsbook iFrame solution from GR8_TECH.
- The partnership adds the Georgian betting brand to GR8_TECH's Champions Club network.
- Setanta Bet aims to merge sports broadcasting media with its sportsbook operations.
Georgian betting operator Setanta Bet has officially integrated the Great_Sportsbook iFrame solution from Cyprus-based B2B technology provider GR8_TECH. The betting arm of sports broadcaster Setanta Sports joins GR8_TECH’s Champions Club, a network of operator partners utilizing the firm's technology. The technical integration is designed to accelerate growth, maximize operational efficiency, and enhance player engagement for the Georgian brand.
Merging Sports Media and Betting
The collaboration aims to capitalize on the synergy between Setanta Sports' broadcasting reach and its sportsbook operations, allowing them to offer attractive betting sign-up bonuses to new players. Tamar Badashvili, Chief Executive Officer at Setanta Bet, noted that the brand was launched on the foundation of the region’s largest and most successful sports media. “It is the ideal synergy between sports media and the betting business, a model already successfully proven by leading global brands,” Badashvili stated.
Setanta Bet selected GR8_TECH due to the provider's regional experience and the specific functionality of its platform. Badashvili added, “We believe this collaboration will be mutually beneficial; not only will Setanta Bet succeed, but our vast operational experience in the industry will provide valuable feedback to help further develop the GR8_TECH platform, particularly when optimizing Croatian Football League betting and other regional markets.”
GR8_TECH Expands Global Sportsbook Footprint
The agreement with Setanta Bet continues a period of significant commercial momentum for GR8_TECH. The technology firm recently upgraded its sportsbook product ahead of the FIFA World Cup betting rush and completed a corporate rebrand last month. Additionally, the company has expanded its presence in the emerging crypto betting space and secured a partnership with football manager José Mourinho to push its name out in the industry.
GR8_TECH views the Setanta Bet integration as a strategic addition to its growing B2B portfolio. Vardan Hakobyan, Head of Sales at GR8_TECH, said, “We are delighted to welcome Setanta Bet as a partner of GR8_TECH and a proud addition to our Champions Club. The brand has successfully created a strong connection between sports content, player engagement, and entertainment.” Hakobyan highlighted that the Great_Sportsbook iFrame allows Setanta Bet to enhance its betting offering, including emerging options like Dash crypto betting, while maintaining its unique brand identity.
