Kambi Secures Sportsbook Partnership with Pickwin
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Key Takeaways:
- Kambi replaces Pickwin's existing third-party sportsbook provider in Mexico.
- The deal provides Pickwin with Kambi's full suite, including Bet Builder and advanced trading tools.
- Partnership supports Pickwin's expansion in Mexico's regulated sports betting market.
Kambi Group has entered into a multi-year agreement to power Mexican operator Pickwin's sportsbook operations. Under the terms, Pickwin will migrate to Kambi's end-to-end technology platform, gaining access to features such as its proprietary Bet Builder, AI-driven trading capabilities, and compliance tools tailored for regulated environments.
The partnership marks a significant step for Pickwin, a prominent player in Mexico's rapidly growing online betting sector. Diego Sanchez, Pickwin's co-founder and CEO, described the collaboration as a "pivotal moment" for the company's growth trajectory. By integrating Kambi's solutions, Pickwin aims to enhance its product offering and user experience when betting on sports online, amid increasing competition in Latin America's regulated markets.
Mexico's sports betting industry has seen steady maturation since the 2014 regulatory framework, with operators focusing on technology upgrades to capture market share. Kambi's platform, known for its flexibility and risk management tools, has become a preferred choice for operators seeking scalable solutions in emerging jurisdictions. This deal follows Kambi's strategy of targeting high-growth regions outside saturated markets, building on similar partnerships across Latin America.
The move also underscores the ongoing consolidation and professionalization of sportsbook providers in Lat Am. Operators like Pickwin are prioritizing premium technology to differentiate in a landscape where player retention depends on innovative features and reliable sports odds supply. Kambi's involvement ensures Pickwin benefits from real-time data feeds and customisable front-end options, positioning it to compete effectively against larger international sports betting platforms.
Industry observers note that such provider-operator alliances are accelerating in regulated Lat Am markets, driven by the need for compliant, high-performance platforms. With Mexico's market projected to expand further, this partnership could set a benchmark for technology integration in the region.
