FC Porto Extends Betano Front-of-Shirt Sponsorship by Three Seasons
Ethan Moore 
Key Takeaways:
- Betano will remain FC Porto's front-of-shirt sponsor until the 2028/29 season.
- The sportsbook's logo will feature on the FC Porto Women's Team shirts.
- FC Porto recently secured its 31st Liga Portugal league title.
FC Porto has extended its front-of-shirt sponsorship agreement with Kaizen Gaming-owned operator Betano for an additional three seasons. The renewed partnership ensures the sportsbook brand will remain the main sponsor of the Dragons until the end of the 2028/29 campaign.
Expanded Partnership and Women's Team Inclusion
Building upon an existing five-year relationship, the new agreement marks the first time Betano's logo will appear on the front of the FC Porto Women's Team shirts. The betting brand will also continue to be emblazoned on the kits of the club's first team and B team, a pattern seen across major betting tournaments like those found in Europa League betting markets. The renewal encompasses fan-focused activations and an expansion of social responsibility initiatives, including the club's Inzone project.
José Pedro Pereira da Costa, Executive Board Member and Chief Financial Officer of FC Porto, stated: "Betano has been a key partner through many important moments, and we are therefore delighted to extend our partnership until 2029. Far beyond its presence on the front of our shirt, Betano has played a decisive role in several Club projects, particularly Inzone, which is a source of great pride for us." Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming, noted that the club has won eight domestic titles over the course of their five-year partnership.
Domestic Success and European Exposure
The sponsorship extension follows FC Porto winning the Liga Portugal for the 31st time. The club fended off competition from regular rivals Sporting CP and third-place Benfica, who went unbeaten. The Portuguese top flight features significant betting industry involvement, with Betclic currently sponsoring the league itself, a trend mirrored in Ukrainian Premier League betting and other European divisions.
Betano's brand visibility will increase as FC Porto returns to compete in the Champions League for the first time since the 2023/24 season. The club will aim to secure back-to-back domestic titles for the first time since the 2012/13 campaign, while looking to build on its recent European performances. Last season, FC Porto's European run was ended by Nottingham Forest, a popular choice in Premier League betting markets, who knocked them out of the Europa League at the quarter-final stage.
