Every Matrix Rolls Out Full Turnkey Sportsbook for Bet Goodwin

Key Takeaways:

• Every Matrix deploys its Odds Matrix-powered sportsbook and custom horse racing platform, enhancing Bet Goodwin's UK offerings with seamless integration.
• The launch bolsters Bet Goodwin's horse racing focus, leveraging Every Matrix's in-house betting engine for expanded markets and risk management.
• Partnership underscores Every Matrix's push into mature regulated markets, building on prior collaborations for casino and player account management.

Bet Goodwin has launched Every Matrix's comprehensive turnkey sportsbook solution, marking a significant expansion of its sports betting portfolio in the UK. The rollout includes the provider's Odds Matrix platform, which powers a full suite of pre-match and in-play betting options various sports, alongside a bespoke horse racing module tailored to the operator's core audience.

The integration, completed in under six months, replaces Bet Goodwin's previous third-party sportsbook with Every Matrix's proprietary technology. This shift enables the operator to unify its casino, player account management (PAM), and betting operations under a single, API-driven ecosystem. Key features include advanced trading tools, automated risk management, and compliance modules aligned with UK Gambling Commission standards. For horse racing enthusiasts—Bet Goodwin's flagship vertical—the new platform introduces enhanced ante-post markets, live streaming feeds, and dynamic sports betting odds adjustments, drawing on Every Matrix's data partnerships for real-time accuracy.

Every Matrix's commercial director for the UK, Russell Colvin, highlighted the strategic fit: "This full turnkey deployment allows Bet Goodwin to scale efficiently while maintaining a horse racing-centric user experience. Our Odds Matrix engine delivers margins above industry averages, with proven uptime exceeding 99.9 percent in high-volume scenarios." The provider's horse racing solution, still in its MVP phase, already boasts an 11.9 percent sports margin—outpacing the typical 8.5 to 9 percent benchmark—thanks to algorithmic pricing and low-latency execution.

For Bet Goodwin, founded in 2011 as a specialist in UK horse racing, the upgrade addresses growing demands for diversified betting amid intensified competition. The operator, which previously relied on Every Matrix for casino aggregation and PAM via the Gam Matrix system, now benefits from end-to-end control. This includes personalized player journeys, such as targeted sports betting bonuses and specific promotions for racing events, and seamless cross-vertical navigation. Early metrics post-launch show a 15 percent uplift in session times, attributed to the platform's mobile-optimized interface and one-click betting functionality.

The partnership reflects broader trends in the iGaming software sector, where providers like Every Matrix are prioritizing modular, turnkey solutions to help operators navigate regulatory pressures and player retention challenges. With over 17 years in the market, Every Matrix serves more than 200 brands globally, emphasising in-house development to reduce dependency on external vendors. Recent enhancements to Odds Matrix, including AI-driven anomaly detection for fraud prevention, further position it as a leader in sportsbook innovation.

Sources:

• https://everymatrix.com/everymatrix-expands-betgoodwin-partnership-with-full-uk-turnkey-sportsbook-launch/
• https://www.gamblinginsider.com/news/31709/everymatrix-launches-full-turnkey-sportsbook-through-extended-partnership-with-betgoodwin
• https://www.intergameonline.com/igaming/news/betgoodwin-expands-everymatrix-partnership