Brazil Regulated Betting Market Hits One-Year Mark with Strong Growth
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Key Takeaways:
- Brazil's fixed-odds betting sector has achieved significant maturation in its first year under Law No. 14,790/2023, delivering legal certainty, enhanced consumer protections, and strong tax contributions.
- Operator data from SOFTSWISS shows robust growth, with GGR up 50% and total betting handle rising 33% between Q1 and Q3 2025.
- The market has blocked over 15,000 irregular sites, while millions of users migrated to licensed platforms, fostering a more transparent and sustainable environment for sportsbook operators and providers.
Brazil's sports betting market has completed its inaugural year of full regulation, demonstrating substantial progress in establishing a structured, credible industry.
Enacted through Law No. 14,790/2023, the framework has introduced clear operational guidelines, emphasizing compliance, anti-money laundering measures, data protection, betting integrity, and responsible gaming standards. This has created legal predictability for legitimate operators while tightening restrictions on unauthorized activities. Authorities blocked more than 15,000 irregular websites, and the launch of a Centralized Self-Exclusion Platform has strengthened player protection tools across licensed sites.
In the first half of 2025 alone, 17.7 million Brazilians engaged with authorized and licensed sports betting platforms, integrating betting into the broader digital economy and generating meaningful tax revenue. Industry leaders highlight how regulation has shifted the competitive landscape toward ethical operators.
Thiago Garrides, CEO of Cactus Gaming, emphasized: “Regulation has brought predictability and legal certainty, essential elements for serious companies to invest, innovate, and operate responsibly.” Gustavo Coelho, CBO at the same operator, added that compliance now forms a core pillar, ensuring only committed firms can sustain growth.
Technology provider SOFTSWISS, which secured over 30 commercial agreements with Brazil-focused operators—including notable brands like Estrelabet and Betnacional—reported strong performance metrics. Gross gaming revenue (GGR) increased by 50% from the first to the third quarter of 2025, while total betting volume grew by 33%, reflecting consistent upward momentum in the sportsbook types segments amid regulatory adaptation.
The results underscore Brazil's emergence as a key regulated iGaming jurisdiction outside traditional markets, with providers and operators benefiting from clarified rules that support innovation and market stability. The sector's alignment with international standards positions it for continued expansion into 2026.
