Barstool Sports and DraftKings Sportsbook Partnership: Changing the Sports Betting Landscape

Introduction

A multi-year partnership between Barstool Sports and DraftKings Sportsbook has shaken the world of sports betting. The deal was announced minutes after the Kansas City Chiefs won Super Bowl LVIII. This article will discuss the details of the partnership and its implications for the sports betting community.

Barstool's Previous Partnership

Barstool Sports was previously partnered with Penn Entertainment, but the deal came to an end when Penn decided to partner with ESPN to form a new sportsbook, ESPN Bet. To team up with ESPN, Penn sold Barstool Sportsbook to president Dave Portnoy for $1. This partnership cost Penn $850 million.

The New Partnership

After separating from Penn Entertainment, Barstool had to wait until the end of the current NFL season to partner with a new sportsbook. Barstool and DraftKings had previously partnered with each other a decade ago, so it'll be interesting to see how things work out the second time around.

What Does the Partnership Entail?

The partnership between Barstool and DraftKings is expected to have a significant impact on the sports betting experience. DraftKings users can expect to see a heavy Barstool presence, including advertisements on the app and contests featuring Barstool Sports personalities. Barstool followers can also expect to see DraftKings advertisements and sponsorship on the website and social media.

How Will the Partnership Affect Sports Betting?

The partnership between Barstool and DraftKings could have several effects on the sports betting community. Barstool's large following could influence how lines move, as betting advice from Barstool personalities could sway bettors' decisions. Additionally, it may become harder to separate Barstool content from sports betting, as DraftKings will ensure its presence is felt.

Conclusion

The partnership between Barstool Sports and DraftKings Sportsbook is set to change the sports betting landscape. With a heavy Barstool presence on DraftKings and increased integration between the two platforms, the sports betting community can expect a new and immersive experience. Only time will tell how this partnership will ultimately affect the American sports betting industry.