Bally’s Corporation Joins Forces with the Responsible Online Gaming Association to Promote Safer Online Play

McLean, VA, June 25, 2024 – In a significant move to bolster responsible online gaming practices, Bally’s Corporation has become a founding member of the Responsible Online Gaming Association (ROGA), joining forces with industry leaders to advocate for responsible gaming initiatives and consumer empowerment.

Key Takeaways:

• Bally’s Corporation joins ROGA as a founding member, underscoring its commitment to responsible online gaming.
• The collaboration aims to enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers.
• ROGA’s mission is supported by a collective commitment of over $20 million from its members towards responsible gaming efforts.

The Responsible Online Gaming Association (ROGA), an independent trade association dedicated to promoting responsible online gaming, today announced that Bally’s Corporation (Bally’s) is joining the association. This collaboration marks a pivotal step in the industry’s combined efforts to ensure online gaming remains a safe and enjoyable entertainment option for adults across the United States.

"We are thrilled to welcome Bally’s as a founding member of ROGA—further demonstrating the collaborative effort of the iGaming and online sports betting industry to keep all forms of online gaming entertaining and fun for every American," said Dr. Jennifer Shatley, executive director of ROGA. "Bringing on additional operators fulfills ROGA’s commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts."

Robeson Reeves, Chief Executive Officer of Bally’s Corporation, expressed the company’s enthusiasm for joining ROGA, stating, "At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play. By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all."

ROGA’s mission is centered around five core pillars: research, consumer and industry education and awareness, promoting best practices, an independent data clearinghouse, and an independent certification program. This holistic approach aims not only to address current challenges but also to set a new standard for responsible gaming in the digital era.

The association’s members, including Bally’s, bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment, have collectively dedicated more than $20 million in support of ROGA’s mission. This unprecedented industry collaboration underscores the commitment of leading online gaming operators to foster a responsible gaming culture and protect consumers.

Bally’s Corporation, a global casino-entertainment company with a growing omni-channel presence, brings valuable expertise and resources to ROGA. With a diverse portfolio that includes casino operations, online gaming, and sports betting platforms, Bally’s is well-positioned to contribute significantly to ROGA’s initiatives aimed at promoting responsible online gaming and enhancing consumer education and awareness.

As ROGA and its members continue to advance their mission, the association is developing several impactful initiatives to support responsible gaming. These efforts represent a collective commitment to upholding the highest standards of consumer protection and responsible gaming in the rapidly evolving online gaming industry.

For more information about the Responsible Online Gaming Association and its initiatives, visit www.ResponsibleOnlineGaming.org.