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Betsson, a leading global sports betting brand, has increased its footprint in Denmark after launching another brand. The company has announced that Betsson's name-brand sportsbook will go live in the local market, taking the total number to two.
StarCasino Sports, a brand owned by Betsson Group, has increased its Italian presence after signing a deal with Napoli to become the club's "official infotainment partner." SSC Napoli is a top-flight team in the Italian Serie A, winning the championship (Scudetto) in the concluded 2022/2023 season.
To continue providing Platform & Managed Services, Gaming Innovation Group Inc. and Betsson Group negotiated a long-term partnership extension. The partnership consists of whole business operations in several territories and customer service. The contract will last until 2025, thanks to the three-year extension.
Established in 1963, Betsson is one of the biggest names in the online gambling industry. Its existence at the heart of entertainment for over five decades is a testament that this bookmaker has consistently delivered at the highest level.