Sportsbook Betsson was first formed in 2001 and has been operating its online sports betting casino for more than two decades. It was purchased by the Swedish company Cherry AB in the year 2003. This latter company began operations in 1963 and maintains a strong offline presence across Scandinavia.
Later on, the company was rebranded as Betsson AB, and now, it is traded on the Stockholm stock exchange under its new name. Betsson.com possesses licenses to operate in both Sweden and Malta, which is also the location of the company's headquarters.
The well-known sportsbook caters mostly to customers in the Nordic countries. Still, it has also expanded its operations to Latin American countries like Peru and Chile.
Betsson has managed to keep ahead of the competition, and its presence in the business for several decades says volumes about its dependability. It is also commendable that it did not fake its path to prominence.
The bonuses are competitive, the wagering restrictions are reasonable, and the amount of players saying that the casino intends to "milk you without paying out your winnings" is far smaller than at some new casinos.
It might be a stretch to call any casino "the best online casino in existence," but one thing is certain: Betsson is a legitimate, safe online gambling site that you should definitely try.
Betsson Casino is licensed and regulated in Malta by the Malta Gaming Authority under license number MGA/CRP/108/2004.
Betsson is a Swedish gambling company that has expanded dramatically recently, mainly because of the high-profile acquisitions of rivals Betsafe and NetPlay.
Betsson became one of the best online sportsbooks in Europe due to these aggressive initiatives, which allowed the company to broaden its possibilities for sports betting.
In general, we are pleased with the website. In our comprehensive review of the Betsson sportsbook, we discuss the various betting possibilities, the Betsson sports app, the level of security, the banking methods, and more.
Bet Builder, Cashout, and Live Streaming are just a few of the features available on the in-house created betting platform. The bookmaker offers wagers on more than 35 sports and many other bets and payment options worldwide.
The site's homepage has a streamlined style that makes it easy to find sports and markets. All sports and other categories are presented alphabetically on the left side of the webpage. The tabs at the top of the screen lead to topics including live betting, live scores, and betting advice. Live and standard betting markets are prominently displayed on the homepage, making it easy to find and place bets on the most popular events.
There are approximately 600 events to wager on in the Betsson live betting section every day, including Darts, Volleyball, and Table Tennis. Football leagues at the top will payout at 94 percent or more.
Betsson, a leading global sports betting brand, has increased its footprint in Denmark after launching another brand. The company has announced that Betsson's name-brand sportsbook will go live in the local market, taking the total number to two.
StarCasino Sports, a brand owned by Betsson Group, has increased its Italian presence after signing a deal with Napoli to become the club's "official infotainment partner." SSC Napoli is a top-flight team in the Italian Serie A, winning the championship (Scudetto) in the concluded 2022/2023 season.
To continue providing Platform & Managed Services, Gaming Innovation Group Inc. and Betsson Group negotiated a long-term partnership extension. The partnership consists of whole business operations in several territories and customer service. The contract will last until 2025, thanks to the three-year extension.
Established in 1963, Betsson is one of the biggest names in the online gambling industry. Its existence at the heart of entertainment for over five decades is a testament that this bookmaker has consistently delivered at the highest level.