July 22, 2024
In a bold move that's set to redefine the sports betting landscape, Inspired Entertainment, Inc. (NASDAQ: INSE), a titan in gaming content, systems, and solutions, has teamed up with Betano, a leading online sports betting and gaming brand owned by the global GameTech giant, Kaizen Gaming. Together, they're rolling out Re-Play eSportsā¢, featuring the adrenaline-pumping action of Counter-Strike: Global Offensive (CS:GO), marking a significant milestone in sports betting innovation.
Betano, a brand that's already making waves across Europe, South & North America, and Africa, is spearheading this exciting venture as the first platform to introduce Re-Play eSportsā¢ to its audience. This pioneering initiative is a game-changer, blending the thrill of traditional Virtual Sports with the dynamic world of fixed odds eSports betting. What sets it apart is its ability to offer non-stop, 24/7 eSports events through Inspiredās state-of-the-art Virtual Sports platforms.
Imagine having access to continuous eSports action, featuring professional teams from around the globe, all competing in CS:GO's prestigious Champion of Champions Tour. This is what Re-Play eSportsā¢ brings to the table, powered by official in-game data and video feeds courtesy of GRID, a specialist in game data solutions for the eSports and gaming industry.
CS:GO fans can now engage with the game like never before, placing bets on various outcomes, from predicting the winning team to the first kill and the total number of survivors. It's an immersive experience that not only draws in new players but keeps seasoned bettors on the edge of their seats.
Ian Freeman, Chief Commercial Officer of Virtual Tower at Inspired, emphasizes the exponential growth of eSports as a global phenomenon, with an audience surpassing 500 million. Partnering with Kaizen Gaming, a frontrunner in the industry, Inspired aims to tap into this burgeoning market by combining the best of Virtual Sports and eSports betting, creating a novel offering that attracts a diverse player base.
Vangelis Kalloudis, Gaming Senior Product Manager at Kaizen Gaming, shares the excitement, noting that Re-Play eSportsā¢ enriches their existing portfolio and opens up a new category of sports betting. This collaboration not only broadens the horizon for Virtual Sports but ensures a continuously enriched customer experience.
Inspired boasts an extensive portfolio that spans across gaming, Virtual Sports, interactive and leisure products, catering to a wide audience through various channels worldwide. With operations in around 35 jurisdictions, Inspired is a powerhouse in gaming innovation, aiming to revolutionize the betting and gaming industry.
Kaizen Gaming, on the other hand, is a behemoth in the GameTech sector, focusing on evolving the betting experience with a commitment to technology and people. With Betano, its premium brand, making strides in major markets and earning accolades like the unprecedented five trophies at the 2023 EGR Operator Awards, Kaizen Gaming is setting high standards in the sports betting and gaming market.
The launch of Re-Play eSportsā¢ by Inspired and Betano is more than just a new product offeringāit's a visionary step towards the future of sports betting. As the industry continues to evolve, this collaboration is a testament to the power of innovation, technology, and strategic partnerships in creating unparalleled betting experiences. For betting enthusiasts and CS:GO fans alike, the game has indeed changed.
Ethan "BetMaster" Moore, born amidst the pulsating energy of London, combines a sharp analytical mind with the excitement of sports. As the chief writer for BettingRanker, he offers a unique blend of stats, strategies, and stories, making the world of sports betting both accessible and thrilling.